German traders played a major role in the development of Antwerp in the 19th and early 20th centuries. One of the names that still rings a bell with some of the elder locals is Leonard Tietz. Where one can now find “A l’Innovation”, next to the Van Dyck statue along the Meir, Leonard Tietz opened his Grands Magasins.
As the name implies, he found inspiration in the large department stores that had arisen in late 19th century Paris. One of the products that he created a name with for himself was a type of straw hat. People like Maurice Chevalier usually wore that type of hat. People in Antwerp referred to these hats as a ‘Tietz’.
The richly ornamented façade functions as a kind of prelude. It gives the public a foretaste of the riches that await them inside. It is a design of the Antwerp architect Joseph Hertoghs. Hertoghs acted as a kind of house architect for the German colony around the turn of the century.
After World War I, Tietz and many other German families got under fire in the anti-German climate of those days.
All of Tietz’ shops, including the one in Antwerp and the one in Brussels in the Nieuwstraat, were confiscated. The Belgian government sold them publicly. It was the Bernheim family, who originated from Alsace, and had started their own chain of department stores under the name “A l’Innovation”, who bought the Tietz shops for their own use. Interestingly enough, the Inno chain later fused with Galleria Kaufhof, which is a descendant of … the Tietz shops in Germany.
Recently Inno restored the façade to its original condition. A few less successful changes from the 60’s and 70’s have disappeared. The project cost over 4 mio euro, but the result shows the decision was right.